Branding Design - Pulsing Tide
Project: Logo, brand identity and business stationery made for a newly founded freelance consultancy business.
The focus and expertise of founder Catarina Fonseca PhD, who is a leading expert in international development programmes for improving the water and sanitation situation worldwide. She offers technical, financial and practical advice for companies, organisations and management teams in the water and sanitation sector.
The big challenge for the design was to create something that shows professionalism, expertise and integrity, while at the same time letting Catarina's friendly, quirky, undaunted personality shine through.
Luckily we have been friends for a while and she is super fun and reliable to work with. So despite the many sketches and drafts that were thrown overboard we quickly ended up with a pretty solid solution.
Client: Catarina Fonseca PhD; Founder of Pulsing Tide
Tools: Adobe Illustrator - Adobe InDesign
Business Cards
Main Logotype
Alternative logo for dark backgrounds and black&white
Business Stationery
Business Letter, Cards, Research paper templates
Brand Identity - Manual
(how to use the assets)
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